01
Consumer & Retail
Consumer demand is volatile. The economics behind it should not be a surprise.
Explore Consumer & RetailIndustries
Commercial decisions change with the market around them.
We focus on sectors where customer behavior decides the economics: where demand has to be bought, customers have to return, and price has to be defended. We do not claim to serve every industry.
02
Consumer Services
Service businesses sell capacity and trust. Both have an economic value.
Explore Consumer Services03
Digital & Technology
Digital growth is easy to measure and easy to misread.
Explore Digital & Technology04
B2B Customer Businesses
B2B companies whose growth ultimately depends on customer demand.
Explore B2B Customer BusinessesWho this covers
Many B2B businesses sell to companies whose own revenue depends on consumer or customer demand: suppliers, manufacturers, distributors, service providers. Their growth rises and falls with the economics of their customers' customers.
A TCB engagement
10–15
Business days
Customer Economics Sprint
One commercial diagnosis and a clear 90-day path forward: the constraint identified, the economics diagnosed, the opportunity benchmarked and the intervention prioritized.
Bring the constraint.We'll give it direction.
Start with the commercial problem you're trying to solve. We'll identify the constraint, diagnose the economics, and determine whether there is a useful next step.
- 01Identify the constraint
- 02Diagnose the economics
- 03Recommend the right intervention
- 04Define the next move