The Commercial Bit / Services / Commercial Intelligence
Commercial Intelligence
Keep a commercial decision function close to the business, every month.
For leadership teams that want an external commercial function close to the numbers. Signal, Core or Executive.
DurationMonthly. Three-month initial term.
Sound familiar?
- 01Reports arrive, and decisions don't.
- 02Agencies optimize their own channels, and no one owns the whole picture.
- 03Nobody challenges the briefs, or the results.
01 / 02
How it works.
- 01We review your data and the signal every month.
- 02We run a decision session with your leadership.
- 03You receive a decision memo and an updated decision register.
02 / 02
What you leave with.
Three-month initial term. Doesn't include running your agencies' or partners' work.
- A monthly decision memo: what changed, why, what it means economically, and what to do next.
- A decision register with owners and deadlines.
- A watchlist of what we're not yet sure about.
- Challenge of your agencies' and partners' briefs and results.
Not sure which fits?
We'll tell you honestly whether a Diagnostic, a Sprint or nothing at all is the right first step.
