Market Intelligence
Observation 007
· 2 min read
The peak hands you two things. Most businesses keep one.
Every trading peak produces revenue and evidence. The revenue is banked; the evidence is usually filed and forgotten.
One number
92
days in Q4. Each one produces revenue and evidence.
One mechanism
Revenue is banked. Evidence is filed under lessons learned and opened once, in January.
One decision
Write down what the peak must prove before it starts, and who will read the answer.
Q4 is 92 days long. It will hand the business two things: revenue and evidence. Most businesses keep the revenue.
The evidence gets filed under lessons learned, opened once in January, and used to justify a plan that was already written.
The planning leak is a budget approved before anyone asked why the last one worked. The fix is not more reporting. It is deciding, in advance, which question the peak must answer.
Evidence · Hypothesis · TCB reading